Semiconductor News & Analysis Feed

TECH Tim Cook confirms Apple price increases are unavoidable amid memory chip shortage Apple says memory chip costs have become "unsustainable," with iPads and Macs facing price hikes first. The iPhone 18 Pro could start at $1,299 — a $200 jump — when it launches in September 2026. UAE buyers should expect the flagship well above AED 4,700. MUFADDAL FAKHRUDDIN June 20, 2026 Share 5 Min Read SHARE

In an exclusive interview with The Wall Street Journal, Apple CEO Tim Cook made an unusually blunt admission. The company is preparing to raise product prices because memory and storage costs have surged to a point Apple can no longer absorb. He said Apple has spent the past stretch trying to shield customers from these cost increases, but the situation has become "unsustainable."