Semiconductor News & Analysis Feed

Confirmed price hikes: Tim Cook says rising memory costs make Apple product price increases 'unavoidable,' ending months of shielding customers. Big iPhone jump: Analysts see iPhone 18 Pro starting at $1,299–$1,399, up $200–$300, with Ultra model potentially near $2,000. AI-driven shortage: Global DRAM and NAND supplies are strained by AI data centers, pushing up costs and impacting the entire s

Cook confirms hikes: Tim Cook says price increases are 'unavoidable' as memory costs soar, ending Apple’s ability to shield consumers. iPhone 18 Pro impact: Analysts project a $1,299–$1,399 starting price for the iPhone 18 Pro, up to $300 more than the iPhone 17 Pro. Industry-wide pressure: AI-driven demand for memory chips could raise global smartphone prices by up to 20%, hitting low-end devic

Apple could increase prices across some of its product lineup as the company grapples with rising memory and storage chip costs fueled by the global artificial intelligence boom. Speaking to The Wall Street Journal, outgoing Apple CEO Tim Cook said the company has absorbed significant cost pressures for as long as possible, but mounting expenses are making that increasingly difficult. Apple is fa

Apple CEO Tim Cook tells WSJ that price hikes are "unavoidable" as AI-driven demand drains memory chip supplies. Here's what's behind the shortage and what it means for Apple's lineup. Tim Cook Confirms It: iPhone Prices Are Going Up Because of a Global Chip Shortage Get ready to pay more for your next Apple device. CEO Tim Cook has confirmed that Apple plans to raise prices across its product l

Apple could soon raise prices on its products as soaring memory and storage chip costs put increasing pressure on the company, CEO Tim Cook said in an interview with the Wall Street Journal. The warning comes as booming AI investment fuels unprecedented demand for data centres, creating a supply crunch for critical memory components and driving costs sharply higher across the technology sector. A