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As global memory chip supply constraints intensify and demand for artificial intelligence surges, Apple is preparing to raise product prices. CEO Tim Cook told the Wall Street Journal that price hikes are 'unavoidable' due to an 'unsustainable' situation in the memory chip market. He emphasized that

Apple faces inevitable price increases across its product lineup due to soaring costs and tightening supply of memory and storage chips, according to outgoing CEO Tim Cook. In an interview with The Wall Street Journal, Cook confirmed that the situation has become unsustainable as consumer electronic