3news.com
2026-06-19
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Apple products set to cost more as memory chip shortage and AI demand push prices to breaking point
By BBC
June 18, 2026
3 min read
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Apple Products Set to Cost More as Memory Chip Shortage and AI Demand Push Prices to Breaking Point
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Apple plans to raise the prices of its products as the cost of the memory chips
www.latestly.com
2026-06-18
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Apple outgoing CEO Tim Cook has confirmed that price increases across the company's product lineup are now unavoidable due to the surging costs and tightening supply of memory and storage chips. In an interview with The Wall Street Journal, Cook explained that the situation has become unsustainable, as consumer electronics firms face fierce competition for components that are increasingly being di