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SK hynix counters memory peak fears, doubles down on AI and HBM growth - CHOSUNBIZ - Chosunbiz

biz.chosun.com 2026-07-29 Chosunbiz
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Memory SemiconductorAI Infrastructure InvestmentHigh Bandwidth Memory (HBM)DRAMNAND FlashSemiconductor ManufacturingSK HynixSupply and DemandCapacity ExpansionSupply Chain StabilityTechnology UpgradeCustomer Relations
News Summary
SK Hynix addressed concerns raised by overseas investment banks and analysts about a potential memory market peak during its second-quarter earnings call, aiming to reassure investors amid fears of a ... Read original →
Industry Analysis
SK Hynix's Q2 earnings call addressed concerns over a potential memory market peak, signaling that AI infrastructure investment remains robust rather than contracting. The company's HBM3E and upcoming HBM4 tech are driving DRAM and NAND ASPs higher, reinforcing a tech-driven supply-demand cycle. Despite some big tech firms reevaluating data center expansion, SK Hynix frames this as a phase of improved utilization rather than investment contraction. Its long-term customer agreements mitigate supply uncertainty, while Chinese memory makers like Changxin Memory remain a niche threat. With a new fab slated for 2027 and continued R&D in HBM4E and IHBM, SK Hynix is positioning itself to dominate the high-bandwidth memory segment. This signals sustained global AI compute growth, with SK Hynix leveraging technical leadership and supply chain control to maintain its market edge.
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