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10 Words From Apple CEO Tim Cook That Are Music to the Ears of Micron Technology Investors David Jagielski, CPA, The Motley Fool Mon, June 22, 2026 at 3:20 PM PDT 3 min read MU -13.18% AAPL -0.91% NVDA -4.13% Explore stocks on Coinbase Trading disclosure Micron Technology (NASDAQ: MU) stock has been red hot over the past year amid an ongoing shortage of memory products driven by significant inves

Apple is planning to raise prices on some of its products as the company faces rising costs for memory and storage chips driven by growing demand from the artificial intelligence sector, CEO Tim Cook has said. In an interview with The Wall Street Journal, Cook said rising demand for AI data centres has intensified competition for memory and storage components, leading to higher costs across the t

Apple's Tim Cook says that Apple can no longer 'shield' its customers from increased prices of DRAM and NAND memory.

HomeTechApple to raise prices amid memory chip shortage, CEO Tim Cook tells... Tech Apple to raise prices amid memory chip shortage, CEO Tim Cook tells WSJ A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of key components, driving prices sharply higher. REUTERS 18 June, 2026 12:14 pm IST A person points to an i

ScanX News Apple CEO Tim Cook Signals Price Hikes Amid Memory Chip Shortage Apple CEO Tim Cook Signals Price Hikes Amid Memory Chip Shortage 1 min read     Updated on 18 Jun 2026, 11:45 AM Reviewed by Naman S ScanX News Team Add as a preferred source on Google AI Summary Apple CEO Tim Cook has indicated that the company will raise product prices in response to a global memory chip shortage, which

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Apple outgoing CEO Tim Cook has confirmed that price increases across the company's product lineup are now unavoidable due to the surging costs and tightening supply of memory and storage chips. In an interview with The Wall Street Journal, Cook explained that the situation has become unsustainable, as consumer electronics firms face fierce competition for components that are increasingly being di

In an exclusive interview with The Wall Street Journal, Apple CEO Tim Cook made an unusually blunt admission. The company is preparing to raise product prices because memory and storage costs have surged to a point Apple can no longer absorb. He said Apple has spent the past stretch trying to shield customers from these cost increases, but the situation has become "unsustainable."

Business Apple to raise prices due to memory chip shortage, says CEO Tim Cook Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted. A person points to an iPhone during Apple's event at the Steve Jobs Theater on its campus in Cupertino, California, US, on Sep 9, 2025. (File photo: Reuters/Man