Ubisoft reportedly testing generative AI in Far Cry 7, insider says it 'looks like sh*t'

According to an insider, Ubisoft is reportedly testing generative AI tools in its unreleased game Far Cry 7, although the initiative is framed as research and development rather than a final product f... Read original →

Ubisoft’s botched generative AI trials in Far Cry 7 reveal a stark gap between its R&D ambitions and engineering execution. Technically, if major AAA studios fail to integrate solutions like NVIDIA’s DLSS 5 or InworldAI’s NPC frameworks effectively, the entire game AI middleware ecosystem faces delayed monetization. Regulatory risks are mounting: the EU AI Act may force costly audits of training data and NPC behavior logs—exacerbating Ubisoft’s €1.3B operating loss. Competitors like Take-Two and EA will likely double down on proprietary, lightweight AI toolchains to avoid over-reliance on third-party models. Over the next 12–24 months, only studios embedding AI into core gameplay—not just cost-cutting QA bots—will survive the capital winter triggered by investor fatigue.