Ubisoft reportedly testing generative AI in Far Cry 7, insider says it 'looks like sh*t'

According to an insider, Ubisoft is reportedly testing generative AI tools in its unreleased game Far Cry 7, although early results have been criticized as 'looking like s**t.' Despite this, Ubisoft's... Read original →

Ubisoft’s rushed generative AI experiments in Far Cry 7 reveal a dangerous mismatch between its financial distress and technical ambition. Technically, reliance on NVIDIA’s DLSS 5 and InworldAI’s Neo NPC framework outsources core gameplay logic to 3nm EUV-powered inference—deepening implicit dependence on TSMC (Taiwan, China) and exposing pipelines to latency and AI content compliance costs. Under the EU AI Act, if NPC behaviors are classified as high-risk, automated QA systems could trigger costly certification hurdles. Competitors like Take-Two and EA are capitalizing by doubling down on scripted narratives, positioning 'predictable immersion' against AI’s unpredictability. Within 18 months, unless Ubisoft converts Tencent’s €1.16B lifeline into a scalable AI asset pipeline, this bet risks repeating the Quartz NFT failure—eroding its standing among AAA studios.