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Samsung expands HBM packaging at Onyang as Cheonan runs short of space

digitimes.com 2026-11-13
Entities
Technologies:HBM
Industry Analysis
Samsung's shift of HBM packaging from Cheonan to Onyang is a tactical maneuver against spatial constraints, yet it reveals the aggressive scaling logic of AI infrastructure. While alleviating immediate capacity bottlenecks, the inter-park logistics and cleanroom coordination costs will erode margins, exposing the geographic limitations of South Korea's domestic supply chain. Technologically, this accelerates the decoupling of 2.5D/3D advanced packaging from back-end processes, forcing equipment vendors to rethink fab layout models. Facing SK Hynix's lead in HBM3E and Micron's policy advantages in North America, Samsung's move is defensive rather than offensive. Within the next 18 months, as CoWoS-like packaging becomes the absolute bottleneck for AI chip delivery, global memory giants must accept the new paradigm where "packaging is strategy." Geopolitically driven localization will replace pure cost efficiency as the core variable determining market share.
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