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OpenAI looks to Google’s AI chips as it diversifies beyond Nvidia - ET Enterprise AI

enterpriseai.economictimes.indiatimes.com 2026-10-28 ET Enterprise AI
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Technologies:AI chips
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This is not a vendor swap — it is the structural inflection point where AI compute shifts from single-vendor monopoly to a multipolar architecture. Technical ripple: If OpenAI scales TPU deployment, its training stack must migrate from CUDA to XLA, forcing the maturation of chip-agnostic inference layers like Triton and vLLM. Nvidia's real moat was never silicon; it is CUDA's ecosystem lock-in. Once the software abstraction layer thickens enough, the marginal cost of hardware switching collapses. Compliance hedge: Under tightening export controls, single-vendor dependency is a geopolitical single point of failure. Multi-chip procurement is, in essence, a supply-chain redundancy design — the same logic that drove global semiconductor reshoring after 2018. Market dynamics: Nvidia will likely defend share through Blackwell Ultra's generational lead bundled with software services. Google's TPU external sales are a strategic breakthrough, but capacity ceilings prevent it from replicating Nvidia's scale economics. AMD and custom ASICs will accelerate into the middle ground. Outlook: Within 18 months, chip diversification becomes table stakes for frontier labs. Nvidia's training-side share may slide from 90%+ toward 70%, with inference fragmentation arriving faster. The ultimate winner is not any single die — it is the software middleware that makes switching invisible.
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