Onsemi Unveils Interactive Web Tool to Simplify Power Design - All About Circuits

Onsemi's launch of an interactive web tool represents a significant advancement in power design simplification within the semiconductor industry. This innovation addresses the growing complexity of mo... Read original →

Onsemi’s new interactive power design tool isn’t just about usability—it’s a strategic move to redefine entry barriers in power semiconductors. Technically, it accelerates adoption of SiC and GaN devices in automotive and industrial systems, pressuring EDA giants like Synopsys to integrate third-party power models faster while pushing foundries to refine PDKs for new simulation workflows. From a compliance standpoint, as the U.S. and EU tighten supply chain resilience rules, such tools reduce reliance on offshore support, mitigating geopolitical service risks. Competitors like Infineon and TI will likely respond by enhancing their own design ecosystems—possibly opening APIs to lock in developer loyalty. Within 18 months, ‘tools as moats’ will emerge as a dominant paradigm: controlling the design interface means steering component selection. Onsemi is positioning itself at the inflection point of AIoT and EV scaling, quietly vying for influence over industry standards.