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GPU prices for current-gen Nvidia and AMD: Price increases, why have the prices not dropped, and can you still buy a cheap GPU?

tomshardware.com 2026-08-03 Stewart Bendle
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Companies:NVIDIAAMDIntel
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GPU pricingNVIDIAAMDGraphics cardsPC hardwareSemiconductor industryVRAMAI chipGraphics performanceConsumer electronicsMarket trendsTechnology development
News Summary
The current PC hardware market, particularly GPU pricing, remains persistently high, with no signs of decline despite the release of new generations from NVIDIA and AMD. The root cause lies in the soa... Read original →
Industry Analysis
GPU pricing remains elevated due to soaring VRAM costs driven by the AI boom, compounded by the technical complexity of 3nm and EUV processes. NVIDIA and AMD are trapped in a cost spiral, with flagship models like the RTX 5090 seeing over 100% price hikes, signaling broader inflation across the semiconductor supply chain. With new chip generations not expected until 2027, no immediate relief is on the horizon. Intel must accelerate its process and ecosystem strategy to compete. In the short term, consumers face a dilemma of unaffordability and delayed upgrades. Long-term, the convergence of AI chips and general-purpose computing will redefine the GPU landscape, pushing traditional vendors toward data center transformation.
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