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Elon Musk says Micron is 'reasonable' on memory prices while others are 'extortionate'

digitimes.com 2026-10-14
Entities
Companies:MicronTesla
Technologies:Memory
Industry Analysis
Musk's public pressure on memory pricing is not a vendor disputeβ€”it is a structural power reversal in the AI compute stack. The 2016-2018 DRAM supercycle saw prices spike over 300%; today's HBM market replicates that oligopoly dynamic, with three suppliers controlling roughly 90% of advanced memory. Micron's "reasonable" label is not a commercial endorsement. In the current export-control environment, Micron is the only US-based fab with full advanced memory capability, and its pricing carries an implicit policy premium that Samsung and SK Hynix cannot replicate. Technically, the HBM3E-to-HBM4 transition (2025-2026) is the inflection point. If Micron cracks TSV stacking yield, the pricing cartel between Samsung and SK Hynix loses its structural moat. Tesla's in-house inference silicon reduces general-purpose memory exposure but cannot bypass HBM bandwidth constraints in the near term. Over the next 18 months, expect a K-shaped divergence: AI-tier memory stays firm while consumer DRAM and NAND soften. If the market reads Micron's "reasonable" positioning as a policy signal, competitors will face collective bargaining pressure from Nvidia, AMD, and hyperscalers on HBM4 pricing. The oligopoly's pricing umbrella is cracking, and the next cycle will be defined by who controls the yield curve, not just the wafer.
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