Apple could raise iPhone prices by $100 or more amid memory chip shortage - Dunya News

Apple is reportedly preparing to raise iPhone prices by at least $100 due to rising component costs and a global shortage of memory chips. The upcoming iPhone 18 Pro is expected to start at around $1,... Read original →

The memory chip shortage is forcing Apple to adjust pricing strategies, revealing the fragility of the global semiconductor supply chain. Rising costs for DRAM and NAND flash, driven by demand from AI infrastructure, are pushing up production expenses for the iPhone 18 Pro. While Apple has already increased prices on MacBooks and iPads, further hikes may dampen consumer demand, especially amid concurrent price increases from Samsung and Google. Long-term customer retention could be at risk if upgrade delays persist. As AI, camera, and battery technologies advance, Apple must balance innovation investment with affordability. Without stronger vertical integration, the company risks eroding profit margins and market leadership in the face of escalating supply chain pressures.